Headquartered in Dubai, United Arab Emirates, Damas is the Middle East’s leading international jewellery and watch retailer. Founded in 1907, the company today operates across 6 countries through fully owned subsidiaries with more than 210 stores, most of which are located in the GCC region. The company has grown from a UAE-based retailer into a global brand name, and is also the retailer for a large portfolio of renowned global luxury brands. Damas sells jewellery and watches through its huge retail network, which is uniquely positioned to address different consumer segment needs. Specifically, the Les Exclusives Stores offer high-end luxury products; Semi-Exclusives Stores offer stylish and sophisticated products for the discerning consumer; and the Damas 22K and 18K Stores offer trendy, fashionable and stylish products and brands at competitive prices. In addition to the four principal store formats, Damas also operates other outlets such as exclusive watch stores and Mono-brand boutiques.